Pitch: What Is It?

奥斯曼·艾哈迈德（Osman Ahmed）

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奥斯曼·艾哈迈德（Osman Ahmed） WSO编辑委员会

专业知识：万博app网页版投资银行|私人产权

音调是指公司说服另一家公司买卖商品的尝试。一个上下文示例是”Goldman Sachs向几家中型科技公司推销了private equity公司”。

Pitches are often speculative with the target buyer having no or little prior knowledge of the companies being presented and as a result, many proposals end in nothing at all. Analysts and Associates at投资银行他们的大部分时间都会花费大部分时间创建模型并为提案编译信息。

wall-street-oasis_finance-dictionary_pitch_pitchbook

万博app网页版投资银行推销过程

Here's the breakdown of the pitch process in an investment bank:

  • 一项交易从音调开始
  • MD tells VP who tells Associate who tells Analyst what should be in the音调书
  • For a sell side presentation of a company, an analyst will build a pitchbook that generally includes:
    • 坚定和交易团队证书
    • 定位部分（对要出售的公司的定性分析，以及为什么您认为您的团队可以以高价值出售）
    • Valuation section:
    • 对潜在买家的分析以及为什么他们可能非常适合出售公司
  • The Analyst, with the guidance of the Associate, basically does all the work for the pitchbook, including the modeling, positioning of the company and profiling of the buyers
  • After several "turns" (senior people recommending changes), the books get printed and the meeting happens
    • Whether or not an analyst is invited to a meeting varies by group culture

阅读更多pitch breakdownin this discussion.

wall-street-oasis_finance-dictionary_pitch_definition

Skills Required to Work on a Pitch

虽然在球场上工作所需的技能确实与投资银行业务所需的技能重叠，但以下有一些在提案过程中有助于的知名技能：万博app网页版

  • People skills
    • As you will have to present to potential buyers you will need to have the social skills to interact with them and convince them to accept your offer. This can include reading their feelings towards the direction the presentation is going and the ability to make genuine connections with them in a short amount of time.
  • 注意细节
    • 您还必须查看您提议的公司或产品的许多小细节，因此几乎有必要强烈关注细节。当您经常倾注产品出售产品的细微差别并确保在演示文稿中考虑每个细节时，尤其如此。

Tips for a Successful Pitch

Combining the skills listed above and the extensive due diligence performed on your potential buyer, here are some extra tips for a successful pitch:

  • Have a clear message
    • 展示你的潜在买家一个了不起的opportu什么nity they could have buying the company or product you're selling.
  • Present your case early in the presentation
    • 通过简短的摘要和音调背后的目的进行概述，领导您的演示文稿。
  • Implement financial analysis
    • As mentioned earlier, while it's important to demonstrate what an amazing opportunity you have to the buyer, use strong financial analysis as a tool to help achieve this. However, be mindful to not get lost in presenting an endless sea of numbers.
  • 显示您的演示文稿如何连接到宏观视图
    • 请记住，您的潜在买家可能已经听到了另一家投资银行的类似提议。取而代之的是，尝试通过将机会与潜在买家的宏观目标联系起来来添加更多信息。如果成功完成的话，他们不仅会看到他们面前的绝佳机会，而且还可以看到它与公司的宏观目标保持一致。

并购建模课程 - 音调书

To learn more about this concept and become a master at M&A modeling, you should check out our1mantbex . Here's a sample video to give you a brief overview of assembling pitchbooks:

Learn More Here

相关术语

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奥斯曼·艾哈迈德（Osman Ahmed）is a member ofWSO编辑委员会这有助于确保在华尔街绿洲上的顶级文章中内容的准确性。万博app足彩下载奥斯曼（Osman）在托马斯·韦瑟尔（Thomas Weise万博app网页版l Partners）担任投资银行分析师的职业生涯始于他在规模风险投资合作伙伴的增长股权投资角色之前，他花了两年多的时间，专注于技术。他目前是中东家庭办公室的私募股权部门KCK集团的副总裁。奥斯曼（Osman）的通才行业专注于下层市场增长股权，收购交易此内容最初是由成员创建的WallStreetOasis.com并在我们的导师的帮助下进化。

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